Return On Design

Return on Design^TM (ROD^TM) is our strategic approach to design that addresses our clients’ underlying business goals by leveraging the power of data. We take seriously the responsibility to help you meet and exceed your project’s metrics for success. As a scalable service, we tailor our process to inform and validate consumer demand, product inventory, and overall operational efficiencies for each specific venue. We work with both internal and external teams to determine key performance indicators that can measure the success of every revenue-generating space we recommend.

The core ROD^TM process involves the execution of six distinct phases:

1. Identify the vision and key objectives

2. Develop a comprehensive list of opportunities

3. Test opportunities in financial and market conditions

4. Prioritize opportunities in an action plan

5. Implement the action plan

6. Validate the plan through success metrics

By generating value-oriented design solutions, we determine the best use for the venue while creating unique and identifiable experiences. ROD^TM can include market studies and benchmarking, a holistic master plan, identification of priorities and phasing, and an in-depth pro forma of the building with ROI projections. This unique methodology consistently delivers exceptional business results for our clients.