An immersive discovery session inspired this farm-to-fork catering firm to embrace a new culture of food preparation and hospitality. The concept of transparency brought kitchen operations onto center stage and integrated a more fluid process between food preparation, hospitality and office space. The transformation of the firm’s business model began immediately, and ROSSETTI’s Return on Design approach resulted in a 24 month pay-back on his total investment. The owner credits the design and strategic vision for a quadrupling of sales over four years. The elevation in Continental’s brand led to expansion of their business plan into larger contracts and new business ventures.

LOCATION

Troy, Michigan

COMPLETION

2014

Innovation

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