We built our 50-year reputation as a multi-disciplinary practice focused on architectural design, sports anchored development, urban planning and interior environments. As a third-generation family-owned company, we have maintained our Midwestern roots headquartered in downtown Detroit. Yet, we are known globally for pioneering sports and entertainment destinations that create fans, showcase athletes and build communities.

We produce venues that heighten senses, create memories and establish lasting relationships. Our strategic design and planning solutions amplify experiences and return on investment.

Daytona Grand Stand


We are a collective of studios with expertise in planning, architecture, interiors and analytics.

We realize projects that are meaningful to our community, to our clients and ourselves. We innovate at all scales from micro to macro.

Our philosophy drives us to amplify experience and value for every project.

Dynamic spaces and unique ways for people to connect

Measurable results that are both financial and experiential


Our collaborative process creates partnership with all stakeholders.

DISCOVER the project vision and identify opportunities.

DARE our clients to be disruptively innovative.

DELIVER the value we promise while having serious fun.

We are committed to creating and exploring without inhibition, engaging adventurously, doing whatever it takes and having serious fun.

Maru Sushi
Lou Gino and Matt


Reflecting the evolving stewardship of grandfather, father and son, the ROSSETTI legacy is based on a deep understanding of the clients and interpreting their individual aspirations for a transformative impact on their culture and economics.  

The ROSSETTI legacy began with Louis Rossetti. In 1929, Lou was invited to develop an architecture division at the new engineering firm of Giffels & Vallet. Under his leadership, it would become the world’s largest, most complex integration of engineering, architecture and planning disciplines. 

Louis “Gino” Rossetti
was immersed in technical design for large projects while working with his father at the newly named Giffels & Rossetti. In 1969, Gino started Rossetti Associates to be more involved in 'people projects' to create an immersive, design-centric environment with forward-thinking design. 

Aligned with his grandfather and father culturally, Matt Rossetti adopted the practice of ‘serious fun’, an expression that defines the ROSSETTI process today. Matt assumed leadership in 1999 and changed the firm name to ROSSETTI to combine his passion for sports and entertainment with architecture and design.