ROSSETTI designed the original Ford Field stadium in 2002, integrating it into the fabric of the surrounding community and the historic Hudson’s Warehouse. In 2016, ROSSETTI worked with the Detroit Lions once again to identify upgrades to Ford Field, aligning the project with the quickly changing city of Detroit, as well as to better utilize space within the stadium.

The master plan, which identified 210,000-square-feet of premium space to be renovated and reconfigured, included large social clubs, new suites and loges for elevated experiences for a variety of fans, as well as a renovation of The Corner Bar. Inspired by the grit and determination of both the Lions and the city, the design strengthened the team’s brand through the expression of local textures, custom furniture, finishes and curated displays that were constructed by local craftsmen and artisans. At the conclusion of the season, the Detroit Lions experienced the largest percentage increase in year-over-year ticket sales among all NFL teams.

LOCATION

Detroit, Michigan

COMPLETION

2017

Innovation