PARADE COMPANY NEW HEADQUARTERS A PARTNERSHIP WITH THE DETROIT COMMUNITY

June 21, 2023

By 

Matt Rossetti

We at ROSSETTI love Detroit for its rich history and traditions. With our headquarters located in the heart of downtown, our staff of 75 (and growing) has the ability to participate in many of the activities hosted within the city. Our motto is “Sports Global. Detroit Local.”

So, when one of our Motor City clients announces a big plan, the ROSSETTI team feels a unique sense of pride and excitement.

Last week, we were delighted when The Parade Company announced its new fundraising campaign to purchase and renovate the former R. Thornton Brodhead Armory on East Jefferson Avenue, adjacent to Gabriel Richard Park and the MacArthur (Belle Isle) Bridge.

This isn’t going to be just another renovated building or warehouse. The design is intended to further heighten the beauty of our riverfront while impacting social and cultural life.

“The scale and heart of this project are for the Detroit community and families,” Tony Michaels, president and CEO of The Parade Co., said in a press release. “Our goal is to become a destination along the Detroit Riverfront near Belle Isle for residents and visitors.”

America’s Thanksgiving Parade presented by Gardner White has been a Detroit tradition since 1924, and the 65th edition of the Ford Fireworks is happening this summer. Both events have grown recently under the guidance of The Parade Company. A new headquarters and studio could set the tone for the next 100 years of Detroiters.

ROSSETTI has been around for over 50 years – we would like nothing better than to see our city continue to grow.

We want to thank Tony Michaels and The Parade Company for taking us on this journey, and we wish them the best during their campaign.

Let’s help turn The Parade Company’s dream of a better Detroit into a reality. We encourage everyone to support this effort.

Click to “Be a Heart of History”

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