First PREMIUM FAN EXPERIENCE in Europe
When this new soccer stadium opened, it created a sensation in Europe. ROSSETTI’s Return on DesignTM analysis dictated the premium hospitality concepts, making it the first European stadium to tailor experiential design for the Scandinavian market. Revenue models supported the construction cost estimates and fueled success both on financial return as well as guest experience. The project also met a very high level of design aesthetic that is critical in Sweden. The subtle blend of Swedish aesthetics and experiential design, confirmed through revenue modeling, led to worldwide accolades for the stadium and city of Stockholm.