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Red Bull Arena

SponsOrship immersion for MLS Stadium

The iconic Austrian brand, Red Bull, envisioned the first true European-styled soccer venue for its entry into the U.S. professional soccer market. The site was selected in an industrial sector of New Jersey and conceived to be an economic catalyst for the area. Adjacent to heavy and light rail lines for commuter access, the venue borrows the exterior materials from its context and is designed as one cohesive sculptural form.

The seating bowl is completely covered with an elegant sweeping steel and ETFE panel roof covering that rolls down the vertical surface and transitions to a PTFE fabric facade. The interior palette features Red Bull branding combined with rich wood and stone materials.