vibrant sports DISTRICT is an entertainment destination
The Green Bay Packers partnered with ROSSETTI to champion their vision for a new model of sports district development. The master plan focused on the vibrancy of the public realm to support the community. It integrates a diverse range of program options to maintain a high level of pedestrian engagement at any time of day, throughout all seasons, and with or without a football event. Beyond the real estate strategy, the design develops Titletown as an authentic expression of Green Bay and the Packers. It has become one of the most unique and successful sports districts in the U.S., attracting 3.4 million visitors each year.