As a third-generation architect, Matt’s design education and training were instrumental in different ways to provide macro and micro experiences. He adopted the practice of ‘serious fun,’ an expression that integrates intense design rigor with a unifying, collegial process. As President and CEO of ROSSETTI, Matt believes architecture and design must move beyond the parameters of form and function. To apply this philosophy to his practice, he created a highly prescriptive technique of discovery to unlock the project vision and value proposition for clients. At the forefront of data analytics, Matt’s Return on Design process forms the basis for defining the feasibility of each project. This strategic design methodology has led to highly innovative and transformative projects.