In collaboration with Leadership and the design teams, Keith’s focus is on all aspects of business pursuits, strengthening client relationships and growing the company’s brand globally and in Detroit. Responsible for all marketing, communications and business development efforts, Keith’s enthusiastic leadership is defined by his positive energy, high standards, proactive planning and clear communication. With his previous experience in operating and managing large-scale sporting events, Keith’s creative approach builds and maintains significant partnerships to drive revenue forward and secure new clients. He brings fresh insight and guidance to the strategic pursuit of new business while keeping a pulse on local and national trends to propel ROSSETTI to the next level.