INNOVATIVE TECHNOLOGY BUILDS REVENUE OPPORTUNITIES
ROSSETTI’S Return on DesignTM approach identified smart upgrades to enhance fan, player, and guest experiences while generating new revenue opportunities. The concourses feature new technology to generate information and sponsorship opportunities. Amenity zones and new concessions areas feature themes that relate to Boston neighborhoods.
The renovation of Legends, the private high-end restaurant for Bruins and Celtics season ticket holders, celebrates the legacy of both teams. The first-ever installation of non-optical particle diffusion displays creates the effect of each team’s championship banners waving overhead during the appropriate game times. Iconic signage also celebrated the history of Boston Garden.