This 34-acre sports-anchored development, located adjacent to Lambeau Field, captures the passion of Packer fans and creates a community asset for the entire Green Bay region.  

ROSSETTI’s master plan includes a hotel, housing, office, family entertainment areas, retail, and community amenities.  The vision for Titletown focused first on creating a vibrant public realm to catalyze residential and office development and to create a vibrant, all-seasons destination.  ROSSETTI also created design guidelines to guide the architecture of the district, which reflects the industrial heritage of Green Bay using a contemporary interpretation of local materials, such as brick, steel, and cobblestone.

Phase one was completed in 2017 with the opening of Packard Plaza and Hinterland Brewery, as well as the innovative sledding hill designed on top of a community center with skating river below.

Location

Ashwaubenon, Wisconsin

Completion

2017

Innovation

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