Planning for the inaugural Formula One Miami Grand Prix within the grounds of the Hard Rock Stadium campus, also the home of the Miami Open, took ingenuity and foresight. ROSSETTI’s proven track record of delivering a vision for success was once again tapped for partnership by the Miami Dolphin’s leadership team to design the hospitality pavilion and activation concepts for the event.
The desired placemaking of enhancing the campus center through new activation and programming was well-received. New temporary and permanent hospitality settings have been tactfully weaved throughout existing sports structures to create a street-scape atmosphere in what otherwise would have been a sprawling parking and tailgate area. The creation of a new activated event has brought in corporate sponsors, community partners, and supportive fans. The expression of Miami’s culture continues to create an atmosphere of excitement and spectacle.