ROSSETTI used the Return on Design process to study Seattle’s diverse fan base and align preferences with new products at Lumen Field. The analysis identified areas for the first phase of renovations, including the addition of a craft beer hall. 

Designed like a European supporter club, the Brougham Beer Hall has the flexibility to switch team graphics on game day for an immersive team environment. With the addition of the Brougham Beer Hall, Lumen Field was recognized by The Daily Meal as the top NFL stadium in the country for craft beer.


Seattle, Washington






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