In September 2017, Amazon announced it was seeking proposals from cities across North America for a second headquarters. The criteria for the new location included the ability to accommodate 8 million square feet of development on urban infill sites with existing master plans.
Along with a talented team of local consultants, ROSSETTI generated the planning, graphics and narratives for five possible site options: three located in Detroit and two in downtown Windsor, Canada, located just across the Detroit River. While there were various sites, each site provided visual and physical connection to each other and to the local context, activating the city and its neighborhoods. The urban planning for each site included infill and adaptive reuse of existing buildings along with new construction to provide a mix of program to compliment Amazon’s commercial spaces. This vibrant and compelling proposal embraced the opportunity to showcase Detroit as a bright potential for growth, the availability of rich amenities, and the creative culture.