Atlanta Braves announce Truist Park Upgrades

ROSSETTI has partnered with the Atlanta Braves and Impact Development Management to renovate several areas at Truist Park. The planned upgrades are the result of a year-long alliance that examined the entire ballpark to identify opportunities for improvement to enhance fan experience and generate revenue. The multi-phase master plan utilizes ROSSETTI’s Return on Design (ROD) philosophy, our strategic approach to design.

The first phase of the master plan will be complete before the Braves’ home opener this April. This will include a redesigned rooftop beer garden in the right field which will include an expanded group hospitality space. In the left field on the concourse will be a new private space that features two bars measured the distance from the pitcher’s mound to home plate: 60 feet and 6 inches. Both hospitality zones incorporate sponsorships from Blue Moon and Jim Beam, providing unique branded experiences for Braves fans and guests. ROSSETTI’s ROD and design methodology successfully incorporated sponsorship early in the process, knowing that well-thought branded areas can improve experience while accomplishing team revenue goals.

Additionally, the first phase includes the implementation of improvements at the Braves Clubhouse Store with Temeka Group. This includes an expansion, allowing better placement of merchandise, increased points-of-sale and better circulation for guests.

Future work will include upgrading bars on the first base and third base sides and refurbishing all suites in the coming years.

‍