EXTERIOR VIDEO SCREEN ENGAGES DETROIT
As home to the North American International Auto Show, significant improvements were needed to provide the space, technology and infrastructure necessary to continue hosting this, and other, premier events.
ROSSETTI was part of the team to redesign the $279M renovation to boost the Center’s marketability and establish a connection to Downtown Detroit. The new concourse atrium opens meeting and exhibit spaces up to views of the river, Hart Plaza, and the cityscape. The rebranded exterior features bold media mesh and video screens that engage passersby with current and upcoming events. The renovations reflect Detroit’s renewed future as a center of creativity, technology, and design, and have reintroduced TCF Center as a state-of-the-art venue for major conventions, conferences and trade shows. TCF Center is especially connected to ROSSETTI as Louis Rossetti, Matt Rossetti's grandfather, was one of the original architects.