NEW PREMIUM PRODUCTS PROVIDE DIVERSIFIED options for guests
Through the lens of ROSSETTI’s Return on DesignTM, this extensive, elegant renovation created a range of luxury experiences that spoke to the team’s brand and culture of Cleveland. Incorporating the Cleveland Cavaliers’ business objectives and existing data, the foundational strategy offered a bridge to developing differentiated seating experiences. The overarching design theme celebrates the industrial aesthetic of the city with a sleek design vocabulary, featuring refined materiality and the contrast of light and texture to highlight dramatic focal points.
As the Associate Architect on the project, ROSSETTI worked in partnership with SHoP Architects and Gensler.