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The Palace of Auburn Hills

game changing hospitality design

The first ever privately-financed basketball and concert arena, designed in the mid-1980s, was an immediate sensation with its game-changing hospitality design. It revolutionized the economics of the sports industry and arena design for decades.

Located within metro Detroit, The Palace is widely considered to be the first NBA arena with modern design. It quickly became the design prototype for arenas around the globe. It stretched imaginations and ingenuity to create an arena that focused on fan comfort and entertainment. This new home to the Detroit Pistons was also ROSSETTI's first major foray into the sports and entertainment market. The design featured a striking innovation that moved 180 suites/skyboxes lower in the seating bowl, dramatically increasing revenue. This unique seating move became an incubator for a new fan experience and made The Palace one of the most profitable venues in the U.S. for more than 25 years.