SHAPING A NEW ERA OF SPORTS, BUSINESS, AND COMMUNITY IN SEOUL
The Jamsil Sports + MICE (Meetings, Incentives, Conventions, and Exhibitions) Complex master plan is a blueprint for transforming the Seoul Sports Complex, a 402,800-square meters (100 acres) site that hosted the 1988 Summer Olympic Games. The master plan represents a collaboration among key stakeholders dedicated to honoring the site’s Olympic Games legacy while shaping a new era of global recognition in business, sports, and community that promotes the public good.
Legacy, innovation, connectivity, identity, and environment are the design drivers for the project that would serve as a guide throughout the planning process. Focusing on the need to connect this internalized, event-based sports campus to the surrounding community, ROSSETTI’s master plan focused on connecting the site with each of its very unique edges – the historic Han River and Tan Stream, neighboring residents, and the industrious Gangnam business district – and integrating a highly mixed-use program that would encourage activity beyond events alone.
The design proposes an intersecting sports and business program so that their functions intersect and engage one another, rather than isolating the uses. Many opportunities to enter the site makes it accessible to the community from all directions, and getting around the site is improved by encouraging all modes of transportation. A renovated Jamsil Olympic Stadium is maintained as the centerpiece of the site, surrounded by a number of public plazas for gathering, dining, and celebrating this important monument in the city’s history. The design embraces the waterfront by bringing recreation, food and beverage, and retail uses toward the river and maximizing views of this natural asset.