An activated entertainment village amplifies the hockey atmosphere
ROSSETTI produced the original concept design for the proposed Edmonton Oilers NHL arena. As part of a six-block district plan, the arena was conceived to be the center of a year-round, activated entertainment village. The masterplan carefully considered target market demographics and coordinated zones within the district to accommodate shared civic, art, residential and commercial uses. The design celebrates the pedestrian experience by connecting the arena to a Winter Garden filled with retail and programming, including a retractable roof for use during inclement weather. The Winter Garden connects to Edmonton’s LRT light rail system linking it to downtown Edmonton and surrounding suburbs.