ROD™ IDENTIFiES REVENUE GENERATING SPACEs
After studying Seattle’s diverse fan base and aligning preferences with new products, ROSSETTI created a relevant, flexible and exciting renovation that amplifies Seattle’s vibrant sports and entertainment culture. Honoring both teams that call Lumen Field home – the Seattle Seahawks and Seattle Sounders – special attention was given to how both teams’ fans arrive and experience the game. ROSSETTI’s Return on DesignTM analysis helped the teams recognize the revenue opportunity in repurposing the entire stadium, including their press box, as a new hospitality option. This included two traditional premium suites and two non-traditional mini-suites that were attached to a major VIP social club. Clubs and retail spaces were added to the concourses with additional renovations planned for the future.