ROSSETTI embraced the challenge to design a large-scale stadium to create the most intimate fan experience. Understanding that the newest stadiums still follow the model of the 2,000-year-old Roman Colosseum, ROSSETTI’s innovative advancement looks to revolutionize future stadium design.


In a traditional stadium, the seats in the upper bowl are completely disconnected from the event. The innovative design of The Inverted Bowl deconstructs the upper bowl and then moves the seats forward. This compresses the volume inward and creates multiple balconies of seating that allows for a more engaging and electrifying experience between the audience and performers. The result is a live entertainment experience unlike any other: a concept that immerses fans in the action and quite literally transforms venue design.

As the contracted bowl takes up less space, the once isolated and single-use circulation concourses become animated and vibrant balcony levels that inspire social interactions and engagement. These engaging social spaces feature diverse entertainment, such as permanent and versatile multimedia and creative dining options, that encourage social interactions and engagement. The opening of the concourses also allows for increased visual connection to the area surrounding the stadium. The life of the concourse will now be as much a part of the experience as being inside the actual bowl.


The benefits of The Inverted Bowl expand beyond experiential. Upper bowls in traditional stadiums can be costly to build but result in a lower ticket sales revenue. The balconies of an Inverted Bowl can cost almost 25% less to build and can generate more revenue due to desirable seating and additional club spaces. The smaller footprint of this new stadium design creates a faster construction timeline, which can reduce the total costs of new construction by 15%. The opening of the upper bowl also creates opportunities for sustainable design principles, such as shading and natural ventilation, which reduce long-term operational costs.