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What is Environmental Graphic Design?

The ROSSETTI team is so proud of Laura Bade who was recently awarded the Crain’s 2020 Notable Women In Design Award. Laura weaves architecture together with graphic, interior and industrial design to create bold visual solutions for ROSSETTI’s clients. Her background in environmental graphics and wayfinding assists the design team in shaping ideas that communicate experiences, brand and legacy. Some of Laura’s work includes Henry Ford Detroit Pistons Performance Center, Jim Brady’s Restaurants, Stockholm Globe Arenas and USTA National Tennis Center + Stadium District. The role of Environmental Graphic Design in a visitor’s experience within the space has become absolutely vital. Laura has the uncanny ability to integrate just the right balance of ingredients — sass, attitude, freshness, context, innovation, beauty — into every design project she does at ROSSETTI.

But what exactly is Environmental Graphic Design?

Environmental Graphic Design, sometimes interchangeable with the term Experiential Graphic Design or EGD for short, connects brand and culture in the physical space. EGD embraces many design disciplines including graphic, architectural, interior, landscape, and industrial design, all concerned with the visual aspects of wayfinding, communicating identity and information, and shaping the idea of creating experiences that connect people to place.

Some examples of EGD that you might see in your everyday life are:

Wayfinding SystemsWayfinding Systems - TD Garden

TD Garden - Home of the Boston Bruins

Placemaking + IdentityPlacemaking + Identity - Rebol Cafe

Rebol Cafe - Cleveland, Ohio

Exhibition Design/ Public InstallationsExhibition Design/ Public Installations - Design Industries Foundation Fighting Aids

DIFFA: Design Industries Foundation Fighting Aids

Branded Environments + Themed EnvironmentsBranded Environments + Themed Environments - Monroe Market

Monroe Market - Greektown Casino

Environmental Graphic Design plays an extremely important role in our everyday life and is constantly changing. Whether you are going to sporting event, a concert or even taking a trip to the grocery store. EGD is everywhere and helps to create an unforgettable experience.