The American Institute of Architects has awarded ROSSETTI the 25 Year Award for the design of the Palace of Auburn Hills. ROSSETTI Creative Director, Kelly Deines attended AIA Michigan's annual Celebration of Excellence in Architecture to accept the award this past Saturday at MSU's Eli + Edythe Broad Art Museum.
The AIA agreed that for more than 25 years, The Palace has impacted the lives of generations of Michiganders and visitors from around the world by providing the region with major entertainment and sports events. Widely considered to be the first modern-style NBA arena, the focus on fan comfort and experience generated innovative design solutions that became the standard in arena design.
“It’s an honor to have The Palace recognized by the AIA and receive the Michigan 25 Year Award,” said Dennis Mannion, CEO of Palace Sports & Entertainment. “The Palace has been hailed as one of the most innovative and brilliantly designed arenas in the world with razor-sharp sightlines, superb acoustics and production capabilities. Our owner, Tom Gores, has maintained The Palace’s position as one of the top venues in the country with multi-million dollar upgrades and a vision for providing our fans a sports and entertainment experience like no other.”
Since its opening The Palace has undergone more than $141.5 million in upgrades and venue renovations. For its 10th anniversary, ROSSETTI designed the West Entry which created new retail and fan attractions. In 2006, the 60,000sf North Entry glass atrium enhanced the approach experience and provided guests with additional concourse space, a food court featuring upscale restaurants, and clubs for corporate entertaining. In 2011, the Palace underwent another makeover when Platinum Equity assumed ownership of the team and arena. Developing a new identity that meshed Platinum with the Pistons, ROSSETTI branded the West Lobby entrance with a new palette of white, blue and silver, incorporating floor-to-ceiling video boards, reflective ceiling surfaces and LED lighting. The Piston’s locker room and “Walk of Fame” showcase the team and its history using bold graphics.
“We’re thrilled that the AIA Michigan has honored The Palace for its ability to elevate sports and entertainment for generations of fans,” said Matt Rossetti, President of ROSSETTI. “Our design approach focused on creating a great experience for fans, players and patrons. Once we determined this focus, it was integrated into every design decision, and that’s why the venue has remained relevant for more than two decades. ”
Conceptualized and built in 1987-88, the privately financed sports and entertainment venue has been named Arena of the Year eight times by Performance magazine, twice by Pollstar magazine and is listed annually among North America’s top-grossing arenas. ROSSETTI's innovation of the seating bowl at the Palace has been widely celebrated. As the first arena to integrate luxury suites into the lower mid-bowls, the Palace brought fans closer to the action and created an industry standard for premium products. Other firsts included fabric theatre seats, deeper rows, more restrooms, larger press facilities and comfortable player/performer areas.
In addition, the Palace has consistently been one of the most profitable sports and entertainment venues in the nation. The unique design spearheaded by ROSSETTI and Palace Sports & Entertainment has allowed the facility to remain relevant, comfortable and successful.
To see the design of the Palace in all of its glory:
Palace of Auburn Hills