Sports Business Journal
The FIRST and only motorsports stadium is ready for the iconic Daytona 500! Daytona Rising built a modern stadium, while maintaining the soul of the racetrack.
Race fans at this year’s Rolex 24 At Daytona got a sneak peek into Daytona International Speedway’s DAYTONA Rising redevelopment project. The west end of the frontstretch grandstands, containing 40,000 new seats, wider concourses and two injector entrances officially opened, while construction continues on the reminder of the facility.
BRIGHAM YOUNG UNIVERSITY MARRIOTT CENTER At 40 years old, the Marriott Center at Brigham Young University is known for its great basketball culture and sold out games. To keep a new generation of Cougar fans happy, BYU hired ROSSETTI to improve its guest comfort for the north court-side seating. This involved not only swapping out bench seating with padded chairs, but also increasing leg room by designing deeper treads. ROSSETTI performed a detailed study to arrive at a solution, mitigate secondary implications and determine the ROI.