With the Daytona 500 on the horizon, Jim Renne discusses what fans will be experiencing at this year's event on the Fields of Green blog.
BRIGHAM YOUNG UNIVERSITY MARRIOTT CENTER At 40 years old, the Marriott Center at Brigham Young University is known for its great basketball culture and sold out games. To keep a new generation of Cougar fans happy, BYU hired ROSSETTI to improve its guest comfort for the north court-side seating. This involved not only swapping out bench seating with padded chairs, but also increasing leg room by designing deeper treads. ROSSETTI performed a detailed study to arrive at a solution, mitigate secondary implications and determine the ROI.
VIPs attend sporting events for the same reasons as the masses: to watch competition at the highest level of play, support their teams and socialize with friends and business associates. They also want to be a part of the emotional vibe created by thousands of fans as they react to the highs and lows of the action. Yet, VIPs demand more amenities, comfort and aesthetics. So how does a designer accommodate this duality? How can a VIP engage in community but enjoy exclusivity?