DESIGN CONTRIBUTES TO INCREASED PRODUCTION + REVENUE AT ONE OF GREEN BAY’S STAPLE BREWERIES
Inspired by the industrial architecture of the Great Lakes region, this 20,000 SF restaurant and brewery is the cornerstone of the Green Bay Titletown District adjacent to Lambeau Field. The simple palette of materials, steel, brick, and glass were all detailed to express the craftsmanship of their construction. Like the quality grains, hops, and water used in the brewing process, these fundamental building materials were the ingredients used to shape the experience throughout the building. The main dining room is anchored by two monumental wood-burning fireplaces; fire is an important element for the restaurant. In addition to providing warmth and ambiance, fire is used to do most of the cooking within the restaurant.
This new home for a company that started more than twenty years ago has allowed Hinterland to grow, improve their quality, and increase their capacity. Their business has increased exponentially since moving into their new home and they credit much of that success to the design of their iconic new facility.