Award-Winning DESIGN CONTRIBUTES TO INCREASED PRODUCTION + REVENUE
This 20,000 SF restaurant and brewery is a critical anchor to the Green Bay Titletown District, adjacent to Lambeau Field. The design goal was to express the purity and craft of the products that are made within the building. The simple palette of materials, steel, brick, and glass were inspired by the industrial architecture of the Great Lakes region. Like the quality grains, hops, and water used in the brewing process, these fundamental building materials were the ingredients used to shape the experience throughout the building. The main dining room is anchored by two monumental wood-burning fireplaces; fire is an important element for the restaurant. The owner, Bill Tressler, is amazed how design can transform a business. He believes that the restaurant has become a destination because of the high quality of the design and product. According to Bill, employee satisfaction has risen and he now has the ability to hire top brewing talent from around the country.
The business has increased exponentially and he credits much of that success to the open, light-filled and effcient design of their new building. Restaurant sales have quadrupled since the restaurant opened and wholesale product through the brewery is up 20%. More space has allowed the owner to quadruple brewing capacity and he is selling it in more locations. With the additional space, he also added a lab to ensure the highest quality of beer product. The special events business has also tripled.
Hinterland has was an AIA Detroit Honor award for building design.