vibrant sports anchored development for the midwest
The Green Bay Packers had a vision to create a sports anchored development that captures the passion of Packer fans and creates a community asset for the entire Green Bay region. ROSSETTI developed the Titletown District master plan to provide tailgating experiences on game day, while creating a destination district for the community. The design strategy focused on the vibrancy of the public realm, and let the commercial elements play a supporting role. Packer Plaza is anchored by Lambeau Field and by Hinterland Brewery, with low-rise commercial buildings lining the Plaza to the north and townhomes along the southern edge. The architecture of the district reflects the industrial heritage of Green Bay, using a contemporary interpretation of local materials, such as brick, steel, and cobblestone. ROSSETTI's master plan promotes flexible programming throughout each season and time of day. It is designed to be multi-generational and will be easy to access via multi-modal transportation.