DESIGN REFLECTS TEAM CULTURE
With the return of LeBron James, the Cleveland Cavaliers requested an interior renovation of their practice facility to reflect an exciting, motivational environment for recruits, players, staff and community. ROSSETTI’s rebranding strategy focused on showcasing team legacy and culture through bold graphics. The design communicates the Cavaliers brand throughout the facility, from public to private team-only spaces. The Cavs history was recreated along a previously blank wall to highlight milestones in the organization. Existing natural materials were layered with luxury finishes, comfortable furnishings, and modern decorative elements to create a space that is timeless, cohesive and welcoming for hosting the team’s community education and outreach events.