seating diversification creates VIBRANT BUSINESS NETWORKING CLUB
ROSSETTI’s relationship with this NHL arena goes back several decades when a group of youthful real estate investors had a dream of bringing hockey back to Ottawa. ROSSETTI served as the original architect on the home of the Ottawa Senators and has worked with the club ever since. ROSSETTI’s Return on DesignTM analysis identified a diversity of seating products to create new premium fan experiences focused on business networking. The 20,000 SF Club Bell offers three upgraded seating formulas, including Theatre, Loge, and Lux. The new seating areas fill a niche for small and medium-sized businesses that want to entertain smaller groups.
The design merges the Ottawa Senators and Bell Canada brands to create the design aesthetic. Bold team colors are combined with a clean-lined aesthetic to create a warm and modern space. The Club is on-trend with current F+B offerings including an open kitchen and attention to detail echoing that of restaurant hospitality. Opening to rave reviews, Club Bell sold out before completion and tripled the revenue expected.