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Canadian Tire Centre

seating diversification creates new streams of revenue 

ROSSETTI’s relationship with this NHL arena goes back several decades when a group of youthful real estate investors had a dream of bringing hockey back to Ottawa. ROSSETTI served as the original architect on the home of the Ottawa Senators and has worked with the club ever since on expansions and upgrades.  

ROSSETTI’s Return on DesignTM analysis identified a diversity of seating products at multiple price points to create new premium fan experiences. The new 20,000 SF Club Bell transforms the Club’s definition of the premium fan experience. It offers three upgraded seating formulas, including Theatre, Loge, and Lux. The new experience opens up the bowl to the concourse while integrating a vibrant club atmosphere. The new seating areas fill a niche for small and medium-sized businesses that want to entertain smaller groups. Opening to rave reviews, Club Bell sold out before completion and tripled the revenue expected.