Where Work and Play Collide
If this space looks like a set from a video game, that's the intent. The ROSSETTI Design Studio used intense graphics and color -- inspired by gaming culture -- for this eye-popping workspace designed to attract and energize a young workforce.
Quicken Loans purchased the Chase Tower, a historic and iconic 1960s building in Detroit's downtown core, to house their young and growing workforce. But the building renovation is also part of a larger goal to jumpstart Detroit 2.0 -- create an energized youth culture movement that lives, works and plays in the urban core.
By packaging the neon colors, exposed ductwork and opened spaces, Rossetti created a mortgage banking play land. To further build a sense of community, this bold design language will trickle down floor by floor, from the cafeteria to the atrium, and finally, the main level and out the front door.
The ultimate goal will be to develop a 24/7 thriving community powering the cityscape forward.