ROSSETTI Principal Jim Renne in Focus
An excerpt from "Stadia Design & Technology Expo 2012 Conference speaker in focus: James Renne, Rossetti"
Rossetti's James Renne reveals how sports architecture is evolving in response to current trends and an increased focus on the fan experience.
“Seeing people gather for the spectacle of sport always impresses me,” asserts James Renne, the principal and director of sports design at Rossetti. “It is exciting to watch people come together – whether that is on TV or a live event.”
“I really enjoy the high visibility nature of the work we do – I love seeing the impact a design can have, not only on the physical appearance of a building, but also the emotional experience that results from creating a sense of place.
Renne explains that Rossetti’s ‘vision’ is based on quantifiable evidence that shows that well-designed sports and entertainment projects drive revenues and urban vitality, which pulsate outward throughout the neighbouring context. “Smart strategic planning produces economic benefits from exciting aesthetics inside the venue and purchasing power generated around the building, especially on non-event days,” he adds.
Rossetti recognises that visitor expectations to stadia have changed, as the focus has shifted to the entertainment value of the event. “Game day is no longer solely about watching your favourite team win,” Renne continues. “With this shift, the opportunities for revenue generation have become endless. We want fans to maintain that great expectation from the time they travel toward the arena, park or exit the train, find and mingle with friends or associates, locate their seats, participate in the event, mingle afterward and head home.”
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