TD Garden Reimagination

ROSSETTI’S Return on Design approach identified smart upgrades to enhance fan, player, and guest experiences while generating new revenue opportunities. The renovation reimagined two levels of the arena. The concourses feature new technology to generate information and sponsorship opportunities. Amenity zones and new concessions areas feature design themes and F+B that relate to Boston neighborhoods. Each stand was branded with a distinctive design while following the overall concourse criteria. 

The renovation of the Legends, the private high-end club restaurant for Bruins and Celtics season ticket holders, celebrates the legacy of both teams. This new premium space highlights special culinary experiences created by Delaware North Companies. The first-ever installation of non-optical particle diffusion displays creates the effect of each team’s championship banners waving overhead during the appropriate game times. Iconic signage also celebrated the history of Boston Garden.