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Benefits of Return on Design



1. Provides a holistic master planned approach

Data is gathered and analyzed from all internal and external impacts to the venue 


2. Provides phasing and prioritization 

Capital improvement planning and budgeting is effectively and efficiently allocated 


3. Establishes a value proposition

This compelling summary clarifies guest experience, corporate partners, and real estate valuation 


4. Establishes design guidelines

All design decisions are measured against the design drivers to provide clarity through every design phase 


5. Engages Corporate Partners and Sponsors

The design integrates partners into the venue to create a more impactful message and experience 


6. Extends Event Experience into the surrounding context

The venue is holistically integrated into the community 


7. Informs design through financial analysis

Provides a measure of certainty that the investment will yield your target payback