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INVESTING IN THE FAN EXPERIENCE

BRIGHAM YOUNG UNIVERSITY MARRIOTT CENTER

At 40 years old, the Marriott Center at Brigham Young University is known for its great basketball culture and sold out games. To keep a new generation of Cougar fans happy, BYU hired ROSSETTI to improve its guest comfort for the north court-side seating.  

This involved not only swapping out bench seating with padded chairs, but also increasing leg room by designing deeper treads. ROSSETTI performed a detailed study to arrive at a solution, mitigate secondary implications and determine the ROI. 

We also completely redesigned the sightlines and profile of the stadia -- a huge feat for an existing facility. New Barrier Free seating areas were added and camera platforms were repositioned. The team is currently working diligently to complete the construction for the 2012-2013 basketball season. 

With new seating options, BYU has the opportunity to develop segmented pricing options and create additional family-friendly pricing around the arena. 

///check out this video of construction courtesy of BYU///