FOLLOWING THE RECENT TREND IN HOSPITALITY DESIGN.
VIPs attend sporting events for the same reasons as the masses: to watch competition at the highest level of play, support their teams and socialize with friends and business associates. They also want to be a part of the emotional vibe created by thousands of fans as they react to the highs and lows of the action. Yet, VIPs demand more amenities, comfort and aesthetics. So how does a designer accommodate this duality? How can a VIP engage in community but enjoy exclusivity?
It’s a fine line to walk. The play on communal vs. privacy is a design challenge ROSSETTI meets using a combination of diverse seating segmentation, amenities, interior design, special park and entrance options, and exclusive memory-making activities. It has evolved dramatically throughout the last few decades.
VIP sporting experiences began with complete exclusivity, where the private suite was insulated from the public seating. While this design met VIP needs in one sense, it cut off the excitement and camaraderie intrinsic in the sports experience. In recent years suites have become harder to sell, particularly during less popular events.
Today the challenge is met by providing VIP seating and hospitality selections available at segmented levels and varying price points. Rossetti now designs loge, club, terrace, bunker and party towers. Ticketed clubs and restaurants are also popular.
These selections allow patrons to enjoy special amenities, yet they can opt to be in an open, communal environment with participation in the action of the moment. From a financial standpoint, the arena accommodates various social and economic needs thereby optimizing the real estate within the building.