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Design of Greenbay Titletown District Highlights Winter Activities

Here’s one reason to hope for snowfall.

Welcome to the inaugural season for Titletown, the new gem of Green Bay, Wisconsin. Titletown, which flanks Lambeau Field, is an amenity-oriented development which has quickly become a cultural destination for the region. 

As ice skaters lace up to try the brand-new rink, children glide down Ariens Hill with tubes (which are returned to the top of the hill by automation). The development also has a playground, sports field, and fitness programming to enjoy all winter. A warming hut allows parents to watch their kids on the hill.

Lambeau Field, fondly known as The Frozen Tundra, is characteristically known in the NFL for its harsh playing conditions. ROSSETTI used this legendary status to help shape the design of Titletown, which flanks the stadium.

“We played with the idea of permafrost with land above as a metaphor for the pavilion,” said Jon Disbrow, Architectural Lead at ROSSETTI. “The earth of the sledding hill peels away from the ground and is supported by the crystalline structure below.” Ariens Hill is an extension of the parkland, with a café on the ground floor.

Ariens Hill opened on December 21 for a community that loves winter activities. The 46-foot-tall hill is the latest attraction in Titletown, joining the skating rink that opened late November. The rink meanders underneath the hill for a more dynamic skating experience.

Additionally, a new state-of-the-art facility is currently under construction adjacent to Ariens Hill. It is a joint tech venture between the Packers and Microsoft to create an incubator and lab on the site. Microsoft has launched the incubator to create tech jobs in smaller markets like Green Bay, which are typically bypassed in favor of large cities.

Titletown, the 46-acre sports anchored development, designed to enhance the Packers brand, is already stimulating economic activity and promoting a sense of place for the Green Bay region.