May 20, 2016- Daytona International Speedway was named Sports Facility of the Year at the 2016 Sports Business Awards during an award ceremony with sports industry leaders on Wednesday evening in New York City.
The $400 million re-imagining of the Daytona International Speedway was completed this year and opened with rave reviews from fans, sponsors, drivers and the sports industry during the 2016 running of the Daytona 500. Located in Daytona Beach, Florida, the 101,500-seat facility is the first motorsports facility in the world.
Joie Chitwood III, former track president and recently named Executive Vice President of International Speedway Corporation, accepted the award on behalf of Daytona International Speedway and its founding partners. Other nominees in the category included Avaya Stadium, Bill Snyder Family Stadium, Kyle Field and Petco Park.
The ROSSETTI design team overcame many challenges posed by the enormous scale of the project to create an experience that matched the iconic status of the facility. The new stadium spans 2/3 of a mile long and is 150 feet tall (13 story office building), however, at $400M is a fraction of the cost of most 100,000 seat stadiums, which usually run up to $1 billion to design and build.
The heart of the solution is ROSSETTI’s design concept to create five distinct neighborhoods accessed by ‘injectors,’ envisioned as five individual stadiums of 20,000-seats. Each has its own immersive experience sponsored and orchestrated by Founding Partners to engage fans in a new way that is completely unique to the Daytona International Speedway.
According to Derek Muldowney, Executive Vice President for International Speedway Corporation (ISC) Design & Development, “the genius of the project is the injector. It makes the project work.”
The Sports Business Awards was launched in 2008 by Sports Business Journal to celebrate and recognize the leaders, visionaries, and the day-to-day practitioners who personify excellence in the business of sports. In April, ROSSETTI president and CEO Matt Rossetti was named on a list of 50 Power Players for Sports Design.
Founded in Detroit in 1969, ROSSETTI is an 85-person design firm known for excellence in the design of sports and entertainment venues, as well as community-focused design in Detroit. ROSSETTI’s upcoming projects include USTA National Tennis Center (Summer/Fall 2016), Green Bay Titletown, LA Lakers Training Facility and the Entertainment and Sports Arena (ESA) in Washington DC.