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Sponsorship Architecture News + Insights

POSTED 02.17.2016
A long-time partner of the International Speedway Corporation, Sunoco signed a multi-year agreement to allow for naming rights on the fifth injector at the new Daytona International Speedway. Rights to this injector also presented Sunoco with a challenge; how to effectively brand 20,000 SF of space (spanning over 4 levels) in a way that would engage, not overwelm NASCAR fans.