VIPs attend sporting events for the same reasons as the masses: to watch competition at the highest level of play, support their teams and socialize with friends and business associates. They also want to be a part of the emotional vibe created by thousands of fans as they react to the highs and lows of the action. Yet, VIPs demand more amenities, comfort and aesthetics. So how does a designer accommodate this duality? How can a VIP engage in community but enjoy exclusivity?