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Fan Experience Architecture News + Insights

POSTED 03.05.2018
Nestled in the Sierra Estrella Mountains outside Phoenix lies ISM Raceway, a hotbed for racing enthusiasts. Over the past 50 years, there have been several additions to this famous raceway, resulting in a unique but slightly askew venue. When ISM first approached ROSSETTI in 2009, it was for design solutions that would transform it into a world-class raceway.
POSTED 01.26.2018
The Inverted Bowl is set to turn the eSports world up-side-down. With revolutionary design elements that offer incredible sightlines, it will completely change the eSports viewing experience. Click here to read the eSports Insider interview with Matt Rossetti!
Sports Business Journal
POSTED 11.06.2017
Faced with new competition on The Strip and the addition of a second NASCAR premier series race, Las Vegas Motor Speedway is making several improvements.  The track will upgrade its premium grandstand seating and create social, digitally wired areas for all ticketed fans. The venue, one of eight owned by Speedway Motorsports Inc., will announce the upgrades this week and expects the work to be done by the track’s spring race weekend. 
POSTED 10.31.2017
In the age of social media, 140 characters can say a lot. A week after ROSSETTI's unveiling of The Inverted Bowl - a new arena concept, the tweets and retweets are rolling in from sports fans, architecture devotees, and franchise owners alike. Even Dan Gilbert, owner of the Cleveland Cavaliers, is spreading the synergy. 
Venues Today
POSTED 10.12.2017
Nosebleeds no more, said Matt Rossetti, architect of a new “inverted bowl” design he said can reimagine the way arena construction, siting and seating all occurs. After spending seven years on the design process, walking through construction and engineering feasibility and multiple design iterations, Rossetti’s eponymous firm unveiled the inverted bowl design this week. “It is going to be incredible for everything,” he said. “This thing is going to be so frickin’ cool.”