Back to top

Fan Experience Architecture News + Insights

POSTED 02.17.2016
A long-time partner of the International Speedway Corporation, Sunoco signed a multi-year agreement to allow for naming rights on the fifth injector at the new Daytona International Speedway. Rights to this injector also presented Sunoco with a challenge; how to effectively brand 20,000 SF of space (spanning over 4 levels) in a way that would engage, not overwelm NASCAR fans.
Sports Business Journal
POSTED 02.15.2016
The FIRST and only motorsports stadium is ready for the iconic Daytona 500! Daytona Rising built a modern stadium, while maintaining the soul of the racetrack.
POSTED 02.24.2015
Race fans at this year’s Rolex 24 At Daytona got a sneak peek into Daytona International Speedway’s DAYTONA Rising redevelopment project. The west end of the frontstretch grandstands, containing 40,000 new seats, wider concourses and two injector entrances officially opened, while construction continues on the reminder of the facility.
POSTED 02.16.2015
With the Daytona 500 on the horizon, Jim Renne discusses what fans will be experiencing at this year's event on the Fields of Green blog.